Toptal ADC
Role
Senior Product Designer
Deliverables
Field Research, Information Architecture, User Flows, Wireframes, Interactive Prototypes, Hi-Fi Designs, Illustrations, Branding
Activities
I encompassed the entire design process, conducting Field Research to understand pain points in cost estimation for app development. Based on the insights gathered, I devised a content architecture that simplified complex calculations. I integrated gamification elements to enhance user engagement and partnered with a project manager we ensure SEO optimization for improved visibility. I also collaborated with the team to analyze user feedback and fine-tune the design accordingly.
Overview
App Development Cost Calculator (ADC) is a web tool that helps businesses estimate the cost of developing a mobile app by considering factors like project complexity and developer rates. It allows users to customize their cost estimation by selecting options from a set of questions. It then provides an estimated cost based on the selected choices.
Problem
The challenge was to simplify the calculation process for app development costs, which traditionally involved complex factors and variables. Additionally, user engagement and bounce rates needed high standards.
Solution
By utilizing a streamlined content organization approach and integrating gamification, ADC addressed the problem of complex cost calculations. Users could customize cost estimations by selecting options based on a series of questions. This solution not only simplified the calculation process but also significantly increased user engagement and conversion rates.
Research
Field Research informed the project's direction. By analyzing competitors we identified user pain points, preferences, and behaviors. This quick but effective research-driven approach led to the creation of an intuitive user flow, gamification elements, and SEO optimization techniques, all of which contributed to the project's success.
High Fidelity designs
I translated strategic concepts into a captivating ADC high-fidelity design. Through meticulous attention to aesthetics and usability, the design enhanced content structure and gamification. It ensured a seamless user journey, reflecting intuitive flow and project essence. This design facilitated effortless cost estimation, embodying both clarity and interactivity. It showcases the success of user-centric principles fused with strategic goals.
The evolution along iterations
I transformed initial ideas into a high-fidelity design through multiple iterations. This design prioritizes aesthetics, usability, and a seamless user experience, aligning with both user-centric principles and strategic objectives.
Information Hierarchy
Critical information was prioritized to facilitate easy comprehension. The ADC website attracted an impressive average of 10,000 unique monthly visitors, marking a substantial 150% surge compared to other sites within the company's portfolio.
User Flow
The user flow was thoughtfully designed to guide users through logical steps. This intuitive flow garnered positive feedback from users and resulted in high satisfaction levels regarding the website's organization, hierarchy, and overall user experience.
The quiz feature
By responding to a series of questions about your app's concept, functionalities, feature set, and performance expectations, users seamlessly progress towards a comprehensive report.
Gamification
Gamification elements were strategically integrated to heighten user engagement. This approach led to a notable 20% increase in the average conversion rate, as more visitors were enticed to complete the interactive quiz.
Visual Enhancements, Intuitive Navigation, and Informative Icons
I further enhanced the experience by crafting graphics and icons to elevate the visual appeal, making the process not just informative but visually engaging. Additionally, I implemented a user-friendly menu that enables seamless navigation, allowing users to effortlessly return to any specific question they'd like to revisit.
Insightful Reports: Categories, Icons, and Sharing
The report section offers a structured experience where results are categorized and complemented with icons for quick recognition and recall. Users can easily share their personalized reports via email, promoting seamless communication.
Conclusion
ADC has not only made things easier by simplifying a complex calculation process but has also delivered a seamless and captivating user experience. We've got some solid proof of success: more people coming to our site, fewer people bouncing off, better conversion rates, improved search engine visibility, and positive feedback from our users.